10% Brainpower: How a Meme Became Collective Reality

This week on 🎙️ NISKALA FM: We dissect the century-spanning lifecycle of the "10% brain myth" — a pop-science falsehood that refuses neurological death. Why does this particular fiction thrive in an age of instant fact-checking?

Using cognitive mapping and memetic forensics, we trace how the myth hijacks innate human biases about untapped potential, weaponizes the gap between scientific literacy and cultural discourse, and evolves to resist correction.

Discover how narratives become parasitic architectures, why some ideas develop "antifragile" traits against debunking, and what this reveals about defending cognitive ecosystems against reality-distorting memes.

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P.S.: The audio in this episode was AI-generated as a part of our ongoing exploration. It forms one of our live testbeds for narrative engineering.